Mellowglam
Client
Mellowglam
Scope
Social Media · Brand Design
Output
21 pieces
"A unified visual language for product listings, seasonal campaigns, and customer testimonials — built for a premium skincare brand."
Product Listings
15 pieces
Campaigns
5 pieces
Testimonials
1 piece
The Challenge
Mellowglam needed a consistent and engaging social media presence to build brand awareness and drive product sales. Their visual identity lacked cohesion across different product lines and seasonal campaigns.
The Process
I developed a unified visual system — a consistent colour palette, typographic hierarchy, and layout logic — applied across all 21 pieces. Product listings received a clean, clinical treatment while campaigns got seasonal colour stories that stayed recognisably on-brand.
The Result
Improved audience engagement through consistent, targeted content. The system scaled effortlessly across product drops and promotions, giving Mellowglam's feed a premium, recognisable identity in a competitive skincare market.